In compliance with the rules, the Green Pass is mandatory to access the Floralism sites.
Reservation, where required, is mandatory.
Founded by Francesca Colonia and Giulia Nicolai in 2014, Betterpress Lab is a place open to the public interested in pursuing artistic research. With vintage tools and equipment, Betterpress Lab promotes the reinterpretation of the traditional techniques of typography, in an environment that shares knowledge and expertise.
Francesca graduated in Fine Arts at the Accademia di Belle Arti in Rome. Her first passion was etching, engraving—and all kinds of alternative printing processes including photography. She is a real explorer; no material is left untouched until she finds a solution to express a more profound meaning to any image.
Giulia graduated in Classical Philology at the Sapienza Università, in Rome. A militant book devourer and Anti-Platonist activist, she is still interested in History, the development of language, and the invention of writing.
Installation by: BetterPress lab
Cantiere Galli Design is an Interior Design Centre in the heart of Rome that addresses not only sector professionals and companies, but also all those who approach the world of design with curiosity: a unique reality, a space of display and sale where research in the field of advanced techniques and materials is put at the service of the ideas of sector professionals. Careful selection and constant international research call into play both emerging brands and craftspeople from our territory.
Eleonora Galli, founder of the space, has developed a new model of display and relation in design, architecture and building, foreshadowing the new requirements of a dynamic sector in continuous transformation.
“I have always wanted to have a space where a sense of welcome, care and design culture, as well as ‘custom’ services, could be the real protagonists.” Eleonora Galli
Installation by: Francesco Rieti
FEM design studio is a space devoted to creative fusion that combines ceramics and floral art.
The studio was founded in 2020 as a joint venture of FLOVVER, Barbara Mattei, a florist working within the field of contemporary art, and MADLEN CERAMICS, Cristina Firotto, a professional potter with a background in architectural studies. Sharing a single artistic outlook, and inspired by the aesthetics of wabi-sabi which prioritizes the lines and inherent beauty of natural elements, the two artists offer a new vision of integrated contemporary design, in which their arts come together to create new forms.
FEM, acronym of FLOVVER E MADLEN, recalls the word femme; in fact femininity, the feminine is the animating spirit of this enterprise.
Installation by: FEM DESIGN STUDIO
urban microcosm of production and generation of a contemporary aesthetic. It was 1912 when Rosa Riccioni presented the first project for the construction of a cowhouse on her property “outside Porta Portese in via Portuense, in the Fornetto area”. Thanks to the will of the heirs, since 2011 the complex has been entirely recovered by converting the spaces into a new cultural formula. The rural context has given way to a cultural district where studies and laboratories of different kinds are based, united by the desire to share new experiences and projects by offering professionalism and experience in every field: art, architecture, design, visual, food design, cinema and craftsmanship.
In the Ostiense district in Rome, a few steps from the Ponte dell’Industria, an old red brick building survived the demolition of the warehouses and the Silos of the Agricultural Consortium, built in 1921. A space to which for now it has only been possible to connect light and water but that will soon turn into something new, thanks to the ambitious project by Chiara Moro and Federico Massimiliano Mozzano.
Chiara Moro, in life Marketing Manager and Federico Massimiliano Mozzano, photographer, fall in love with those red bricks just before the start of the pandemic and both decide to change their working paths to put their energies into a new project that sanctions personal rebirth and that of a forgotten place, which will soon become a container, a multifunctional space, a place of contamination and artistic production. The story of a change, of an unexpected metamorphosis.
Installation by Jessica Curelli
Irony, attention to every detail and passion are the marks we leave in our common work. This is SonoFrankie: a Frankenstein of professionals who develop projects and research in the fields of architecture, design, set-up, communication, photography and urban culture. In the center of Pigneto, between the steel of the railway, the bricks of the Roman aqueduct and the greenery of the gardens, a group of professionals has been sharing a space since May 2016, going beyond personal work and dreaming of projects together. Today SonoFrankie is formed by Valentina Frasghini architect, Giulia Del Bosco communication designer and Francesco Cicconi photographer. Among our projects: the curation of the Naviganti artwork for the Creature festival, the victory of the architecture competition launched by the Termini Cooperative for the redevelopment of the abandoned areas in the garden city of Pigneto, curation and realization of the Ti Sento work and the creation of set-ups for companies and events.
Installation by: Sono Frankie; Manuela Lopez.
A project for the gardens of Casina Valadier with a contemporary vision that unfolds along four lines: sustainability, ethics, awareness, culture and enhancement of made in Italy.
Architectural jewel of Roman neoclassicism located in the green lung of Villa Borghese. Casina Valadier enters the 20s of the century by inaugurating a new course for the decade 2020/2030 and marrying a sustainable and ethical philosophy for the protection, knowledge and dissemination of the socio-artistic-cultural-architectural, as well as gastronomic, heritage of this iconic place, full of a history that winds through the centuries.
Everything here speaks of beauty and excellence: from the Roman hortus, with the Acilii family inside the Aurelian walls, to the branched undergrounds and the Roman cistern created to bring water to fountains and spas in the imperial era; from the Renaissance period, with the cultivation of vegetable gardens and vines in the 16th century by the Augustinian Friars to the Baroque period, with the birth of the villa and up to the construction of the structure and its garden, surrounded by nature.
The philosophy of sustainability, understood as the need to rebuild one’s roots through living as much as possible in contact with nature, can take root if deeply pursued even in complex cities such as Rome, the municipality with the most hectares of green in Europe.
Becoming 100% sustainable was the first important milestone and meant finding a harmonious and balanced relationship with the surrounding environment, identifying the new dogmas of the structure in these key concepts.
The restart has reprogrammed this period residence as a real incubator of projects with a great impact on the environment, both natural and human.
Installation by: Dylan Tripp