The emerging floral designers selected from those who have best interpreted the themes of the Festival: rituals and arts, experimentation, connections, contamination and learning.
They are the ones who have been able to seize the pandemic crisis as a resource and opportunity to tell about themselves and their vision through installations designed for Floralism.
She loves sharing the beauty of nature through the ability that the craftsman-artist expresses through his hands and thanks to his vision. Her path is inspired by nature and “beauty” and design irremediably capture her attention: she trains spontaneously to see them everywhere.
Her installation is entitled “conta°minare-fiore-oggi
One action: CONTAMINATE
Man contaminates nature, nature re-contaminates the built, in a loop of reappropriation of spaces that belong to nature by right. Moved by an ancestral force, flowers and plants fight in a war; what is man-made is settled, undermined.
Something alive: FLOWERS
Little attention is paid to this prodigy. Flowers, like the processes that govern their life and decay, deserve the utmost attention of the human eye.
Composing pushes you to stop at the exact moment you are, to deal with the accidental and present circumstances. Nothing created yesterday or tomorrow would be the same as what I create today.
Architect. Co-founder of studio • tilda, a young architecture and interior design studio in Rome. Always passionate about plants and flowers, he had the opportunity to approach floral design as a neophyte, in an almost unexpected way. He thinks that in the future floral design can become a variation of the work that he already does with hi studio.
His installation is entitled “Panni Stesi”.
The concept is inspired by some suggestions given by two similar images: clothes hanging out to dry and bunches of herbs and flowers left suspended to dry. The ritual of both operations (cloths and herbs / flowers) finds its roots in tradition and has a familiar everyday life. Spontaneous installations are thus created that follow a habit and a rule at the same time. Hence the idea of recreating that atmosphere, reworking it and transforming it into an installation that is very coherent with the urban setting of the Portuense 201 hamlet. The festival audience was able to draw on the tub and interact with the ‘works by creating small additional compositions, which can be hung and “left to dry”.
She discovered floral design in 2018, in a particularly dense moment of decisions. After years of studying medicine and surgery, a sense of strangeness takes over. So one day to a simple question and a very strong decision, she answered by attending some training courses for floral designers. So, overwhelmed by emotions, she embarked on the idea of continuing in this wonderful art.
Her installation is entitled “Indra”.
The Indra project was born from a deep trust that this phase of “totipotency” is bringing. Indra’s network is a very old Buddhist metaphor. It contains a fundamental truth for understanding what life and our relationship with the world is: the interdependence of all things. We are linked to each other by indissoluble bonds, which extend to all other beings and to every element of the universe. At the intersection of each node of the network there is a shining gem. Each reflects the others, generating a vast network of inclusive and interdependent support. The intention of the Indra project is to make people perceive how diversity and inclusion generate a driving force in everyone’s life.
She opened her floral design studio, FloraLab in Treviso in early 2020. Born in France, graduated in art history in Paris, she then adopted Italy as a second homeland. In 2017, she discovered flower design and took several courses in Italy and England. Her training as a teacher is also present in floral design and is expressed in the desire to transmit the fruits of her experiments.
Her installation is entitled “Legacy”.
Two worlds meet. A floating, vaporous one should be rooted to the ground yet we find it above our heads. The other heavy, almost threatening, once erected but has now become a chaotic mass. The point of contact between the two entities is a birth, a creation, where the iron and the vegetable that seemed to oppose bind to create a new language. Borders blur, iron is no longer the relic of an obsolete world but becomes the illustration of a creative, colorful urban society capable of transforming itself to welcome greenery and life. Through the word “LEGACY” the concepts of bond and inheritance dialogue, and contrasts come together from the encounter between the flower and the iron; density and lightness, nature and urban planning, tradition and modernity. The installation was born from the collaboration between the floral designer and Gabriele Vazzoler, an artistic blacksmith.
Leaving the faculty of psychology, she catapulted into the world of work which over the years will lead her to manage a company. Always convinced that “life is a series of punctual choices” she leaves everything and decides to follow her passions by taking floral design courses. In love with beauty, she tries through the flower to arouse emotions in those who look at it to give birth to a feeling. From all this training and work baggage she creates Perfect Gift, which combines the eternal flower with the messages of forever.
Her installation is entitled “Il fiore clandestino”.
2020 is a year we will not forget. The coronavirus has led humans to be confined to their homes waiting for them to live again. I started from my own experience for the realization of the “il fiore clandestino” project. Nature takes back its spaces while man “shrinks”. It was possible to see how the plants and flowers began to grow on the sidewalks, near the walls, on small cracks, undisturbed by the non-constant coming and going of man. While people were locked up in the house, nature tried to reclaim its space. The urban that is incorporated by flowers, roots, branches, berries, everything that grows spontaneously in nature.
Her artistic studies and her knowledge of nature with its medicinal plants led Marzia Taurino to best express herself and her creativity with Floral Design. With the project – Marilyn Flowershop & Co. – carries on its message: the expression of nature and its profound observation, to perceive a “sensitive” world that goes beyond the five senses.
Her installation is entitled “Prose and Poetry”.
Like the words of a poet, which unit together release emotional strength, in the same way the flower essences write their verses together. Sometimes they are poetry and with metric and stylistic schemes they express their words in harmony, but as in a wide-woven cage, their beauty can only be seen halfway. Other times they are prose: free, without pauses or interruptions, without going to the head, they proceed straight and impetuous, exposing their original beauty.
Designer who during his stay in Berlin in 2013 founded Twice: a mix of dreams, visions, desire to experiment and evolve, with a strong desire to arouse amazement in the interlocutor, create a sensorial experience, set up environments that become pleasant sensations in memories.
Her installation is entitled AmalgAmarsi
From a work of a transitory nature to an eternal permanence in memories, just like when creating bonds. Nothing tangible only emotions, sensations, humility in listening and accepting different points of view. Lending oneself to a change, to a contamination. When bonds are created, a balance is established between one or more things, which even if not visible to the eye and not tangible with the hand, emanates energy, just like the elements of this floral installation. The floral designer prefers installations that highlight connections between heaven and earth, with natural elements that burst into anthropic landscapes. These bonds that are woven together are also intertwined with the interlocutor who experiences the installation.
She founded his @fiorificio brand in 2016 positioning herself in an interesting niche of sustainable and simple decoration. FIORIFICIO is the natural landing place of Laura Vaccari, who after various work experiences returns with passion and seriousness to her first love: flowers. In her work she does not use glues, sponges, stabilized or imported flowers or leaves, she collects plant material in the woods and gardens respecting the growth rates of the plants, she buys fresh flowers from local producers. FIORIFICIO, to remain in the spirit of sustainability it represents, works only on request, does not cut a single branch or flower that is not useful for carrying out a job, its waste ends up in the compost that will be used to nourish those who will come later.
Her installation is entitled “Skyline-Orizzonti”.
Lines, shapes and volumes that we often don’t stop to LOOK at. The artist wanted to stop forever a vision of wild nature that could be a roadside, a mountain meadow, a hill ridge. A suspended horizon that is also a gap between us and the world behind it, made of branches and flowers, which enter into a relationship with the space and with the visitor.